From commercial themes to the fastest growing eCommerce platform

In late May I got to travel to Seville, Spain to attend and speak at WordCamp Europe 2015.

It was a boiling hot few days filled with lots of WordPress learnings, tasty Spanish food, and meeting many new community folk and colleagues at Automattic.

In my talk I spoke quite candidly about our journey as WooThemes and some insight into our more recent decision around the Automattic acquisition.

WooThemes has a new home

Today marks a significant day in my journey as a business owner. From New York, we can now announce that WooThemes has joined the Automattic family!

It’s the end of a chapter I’m hugely proud of, that began all the way back in 2007, and the start of an exciting new chapter aligned with our dream partner and the ultimate home for our open source platform, WooCommerce. Continue reading WooThemes has a new home

WooLove

I have a folder on my desktop called “WooLove”.

As the name suggest it includes screen grabs of sometimes momentous, sometimes funny, sometimes not so funny, Hipchat conversations, photos of the team as we grow and do crazy things, interesting Skype calls we’ve found ourselves on and noteworthy submissions on our internal P2 site.

My “WooLove” folder is to ensure I remember all the little moments and moving parts that make up our business. It’s for my personal enjoyment and reflection (which is hugely important when looking forward) and something I hope I can one day print and plaster on my home office walls – showing the great ride WooThemes continues to take us on.

Surfing business lessons

I’ve been frequenting Surfer’s Corner at Muizenberg beach since late last year as my surfing addiction reaches new levels. Luckily, my Norwegian business partner, Magnus, shares my enthusiasm and over the past couple months (on his extended Cape Town visit) we’ve had many “strategy” sessions in the most scenic and inspiring office environment available.

muizenberg-surf Continue reading Surfing business lessons

The evolution of a blog

December is known as the “Blogging for Benjamin”month at WooThemes. An initiative of Daniel Espinoza, one of our talented WooCommerce support ninjas, encouraging our team to represent WooThemes better through our personal publishing, and more importantly develop our writing and communication skills. The blogger with the most posts at the end of the month is the winner of a Benjamin (a $100 note).

My blog has been a ghost town for the past couple years and this initiative has really got me thinking about attempting to re-ignite my previous passion for blogging, All the while I’m very weary of over committing having a long and winding road with this site that started way back in October 2005. A post about a VOIP product called Skype and how I’d been experimenting with it on an internet connection of 90kbps. Continue reading The evolution of a blog

Umuntu ngumuntu ngabuntu

In 2010 my wife and I made the big decision to move back to South Africa from the UK, where we’d been living for 4 years. We set ourselves the goal of being back home in Cape Town for the kickoff of South Africa’s FIFA World Cup 2010.

We made it home one day later than planned, but came home to one of South Africa’s most exciting, energetic, and happy periods of it’s recent history. It was a very memorable and significant life moment for us, and great reassurance we’d made the right decision. Continue reading Umuntu ngumuntu ngabuntu