It’s been 2 and a half years since I launched my version 2 design for this website. Today I’ve finally clicked the publish button and launched version 3 sporting a very different look.

spring-cleanI’ve lost the Digital Farm branding, seeing I am no longer freelancing under that intended name and it only causes confusion. I’ve changed my vibrant, bright colour palette for a more pastel, earthy one, and I collaborated with the awesome Cape Town based illustrator Alex Latimer to design me some header and footer graphics.

I gave Alex quite a detailed brief as to the illustrations I wanted, but the end result far exceeded my expectations. The illustrations portray my personality and half baked nationality to a tee. The little springbok and warthogs being chased by the big dinosaur from South Africa (represented by our lovely Table Mountain and the Johannesburg skyline) to England (represented by Big Ben) are all us South Africans flocking to the money, adventures and travel opportunities Europe has to offer, whilst the lone springbok that appears when you hover over my logo represents the urge we all face in wanting to go back to our fantastic country as soon as possible, especially in the winter months :)

re-design

I’ve definitely placed more emphasis on my twitter stream, as us lazy WooThemes designers are tending to micro-blog these days. The ajax powered sidebar module tracks not only my tweets, but the chit-chat I have with others.

The “underground” footer section represents my sometimes claustrophobic home office setup with news from the office and my latest photos.

My page and post content styling still needs some work, as does my portfolio. I also still have some ideas for my Web Startups pages, but after sitting on this design for a good month I think it is time to unleash it.

Please do let me know what you think and if you would be so kind share the news via a tweet.

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