Blogging: More popular than sex

A catchy title hey? I gave myself a pat on the back, I thought it was pretty sharp.

What am I talking about though? Firstly, no I’m not some sicko that blogs for sexual pleasure. In a recent article published on the Clickz site it has been said that if you search for the word “blog” you will receive a massive 515 million search results, as opposed to the results for the word “sex”, that only recieves about half that. That to me, shows the ever increasing popularity of blogging.

The article is a pretty interesting read. Here are some of the highlights that I thought deserved a mention:

Blogs hit the big numbers and go global. By numbers alone, blogs continued to penetrate in ways few of us would have imagined in 2004. Blog search engines Technorati and BlogPulse alone index 22 and 20 million blogs, respectively, and both are probably off by about 25 percent. If you count Web juggernaut MySpace pages as blogs (many do), the numbers skyrocket to new levels. Granted, many blogs expire or fade away, but in the aggregate blogs are experiencing a major growth trend, powered in no small measure by teens, nearly half of whom have created their own blogs. “

Did we go too far? Some blogs simply went too far. That pushed companies and organizations into creating new policies, from adopting employee blogging policies to outright bans on blog activity. “Ad Age” added fuel to the fire with a hotly debated article implying employees waste time reading blogs. Microsoft and IBM said, “Blog away!” And Apple laid down the gauntlet with “Think Secret” on purported blog leaks. The military, meanwhile, awakened to the reality of soldier-generated media (SGM) and struggled to figure out the right balance between blogs as battlefield-based boredom-inoculators and blogs as intelligence leaks.

Advertising is a hit, but it temps sin, spam, and splogs. All manner of new blog ad models popped onto the scene in 2005, and some blog networks proved so successful, they were sold to the likes of AOL. There were downsides. Google AdWords, for instance, made it so easy to embed advertising in blogs that a whole new type of blog was born: the splog (define). Splog posts spiked as high as 25 percent of all blog posts.

I must admit I have never heard of a splog, and I don’t know of any companies here in South Africa that have employee blogging policies. If there are policies in place at your work, let me know, I’d love to hear.

To all of you that think blogging is only the hobby for tech geeks, you are wrong, soliders do it. Soldiers have guns. Soldiers are cool.

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Update: I just got an email from Mike Salmon with a very handy link, further proving that blogging is more popular than sex. Check GoogleFight out here.

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