Automattic Grand Meetup

Park City, Utah, played host to our first ever Automattic Grand Meetup. The annual company get together for the entirely remote team. It was a defining moment for the WooTeam, 4 months post the acquisition, meeting all our new colleagues, finally getting to see the true size & diversity of Automattic – IRL.

Automattic is now powered by almost 400 very talented individuals from all corners of the world. Here are some of my photo captures of the week that was. Continue reading Automattic Grand Meetup

From commercial themes to the fastest growing eCommerce platform

In late May I got to travel to Seville, Spain to attend and speak at WordCamp Europe 2015.

It was a boiling hot few days filled with lots of WordPress learnings, tasty Spanish food, and meeting many new community folk and colleagues at Automattic.

In my talk I spoke quite candidly about our journey as WooThemes and some insight into our more recent decision around the Automattic acquisition.

WooThemes has a new home

Today marks a significant day in my journey as a business owner. From New York, we can now announce that WooThemes has joined the Automattic family!

It’s the end of a chapter I’m hugely proud of, that began all the way back in 2007, and the start of an exciting new chapter aligned with our dream partner and the ultimate home for our open source platform, WooCommerce. Continue reading WooThemes has a new home

Distributed, with a twist

From day one, WooThemes has been a distributed company with a remote-working team. ‘Based on the internet’, we say, but with a brick and mortar office in Cape Town, South Africa (where we’re registered). What’s the point of an office for a team spread far and wide? A fair question and to answer it, here’s the story of WooHQ. Continue reading Distributed, with a twist


I have a folder on my desktop called “WooLove”.

As the name suggest it includes screen grabs of sometimes momentous, sometimes funny, sometimes not so funny, Hipchat conversations, photos of the team as we grow and do crazy things, interesting Skype calls we’ve found ourselves on and noteworthy submissions on our internal P2 site.

My “WooLove” folder is to ensure I remember all the little moments and moving parts that make up our business. It’s for my personal enjoyment and reflection (which is hugely important when looking forward) and something I hope I can one day print and plaster on my home office walls – showing the great ride WooThemes continues to take us on.